iGaming - Chickpea
iGaming

Turn Every Player Interaction Into Measurable Revenue Growth

AI-powered personalised and interactive player communications that increase deposits, retention, cross-sell and player lifetime value.

Proven Commercial Performance
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Trusted by leading sportsbook and casino operators to increase player value across acquisition, engagement, cross-sell, retention and reactivation.
BoyleSportsDafabetBetOnlineKenoGoFairGo CasinoLucky DreamsRank GroupSportradar
The shift- Why Personalised Video

Generic CRM Is Reaching Its Limit

Players receive more messages, offers and promotions than ever before. Generic communications increasingly struggle to capture attention or drive action.

Chickpea transforms existing CRM communications into personalised, interactive player experiences, using first-party data to make every interaction more relevant to the individual player.

The result
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RESULTS

Proven Commercial Performance

Across sportsbooks and casinos through player lifecycle campaigns, Chickpea consistently delivers measurable campaign improvements. Average uplift achieved through A/B testing against traditional CRM campaigns.

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Gaming Gross Revenue
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Gaming Stakes
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Average Deposits
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Deposit Frequency
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Active Days
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Higher Click-Through From Engaged Players

Measured through live player campaigns and A/B testing against traditional CRM communications.

How Chickpea Works

Chickpea enhances your existing technology stack. It doesn't replace it.

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Personalised player videos: Hey Matthew, Hey Conor, Hey Philip
Player analytics & insights

See What Every Player Does Next

Chickpea goes beyond video delivery, giving operators visibility into how players engage, interact and respond, turning every personalised experience into actionable first-party insight.

Proven Player Engagement
70.8%
CTA Click Rate
69.5%
Video Completion Rate
Chickpea player analytics dashboard on a laptop
Player Engagement
See who starts, watches, drops off and returns, giving you visibility into player engagement throughout the experience.
Interactions & Preferences
Capture player choices, responses and interests through interactive journeys, creating valuable first-party insights.
CTA & Conversion Behaviour
See which players take action and understand the interactions that drive response.
Campaign Performance
Compare engagement across campaigns, journeys and audiences to identify opportunities and continuously optimise performance.
Actionable Player Intelligence
Use engagement and interaction data to identify player preferences, inform future communications and create more relevant player experiences.

Don't just know what you sent. Know what your players did next.

Player journey

Every Player. Every Stage. One Platform.

Deliver personalised, interactive experiences across acquisition, engagement, cross-sell, retention and reactivation - increasing player value at every stage.

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PROTECT - underpinning every stage
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Security & compliance

Built for Regulated Markets

Enterprise-ready technology designed to help operators deliver personalised player experiences securely, responsibly and at scale.

Commercial performance without compromising security, control or responsible player engagement.

Cyber Essentials Plus Certified
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Personalised first-deposit video for Ryan on a phone

Why Chickpea

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We don't just improve engagement. We increase player value, strengthen retention and drive measurable commercial growth.

See Personalised Player Experiences in Action

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Pilot campaign

Prove It With Your Players

Start with one high-value campaign and measure Chickpea against your existing CRM communications using your own players, data and commercial KPIs.

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No CRM replacement. No complex integration. Low implementation risk. Measurable commercial outcomes.

BoyleSports personalised video campaign on a laptop Hello there, Ryan! Welcome to your personalised communication!

Ready to Unlock More Value From Every Player?

Transform your existing CRM communications into personalised, interactive experiences that drive stronger engagement, deeper relationships and measurable commercial growth.

BOOK A DEMO →

See Chickpea in action and discover what personalisation could do across your player lifecycle.

REQUEST A PILOT

Start with one high-value use case and prove the impact with your own players.

AI-powered personalised player communications that increase engagement, strengthen retention and drive measurable revenue growth.