BoyleSports × Chickpea
Personalised video that turned player engagement into measurable revenue growth.
Cut through CRM fatigue and turn player attention into measurable commercial value.
BoyleSports wanted to re-engage players through a more personalised and relevant customer experience, one capable of driving not only stronger engagement, but measurable increases in player activity, deposits and revenue.
Turn player data into personalised, interactive experiences at scale.
Chickpea deployed AI-powered personalised video, dynamically tailored to each player using their individual data and integrated into existing CRM journeys.
Each player received a relevant, mobile-optimised experience designed to turn passive communication into active engagement, with personalised content and interactive calls to action driving the next best action.
Personalised. Interactive. Measurable. Built to operate at scale.
Same player cohort. Controlled A/B test. Measurable incremental impact.
The Black Friday campaign was executed using a controlled A/B test across the same player cohort, enabling BoyleSports to directly compare personalised video against standard communication.
This provided a clear view of the incremental impact across engagement, conversion, player behaviour and commercial performance.
Personalised engagement translated directly into commercial performance.
The campaign demonstrated that personalised video could move beyond engagement metrics and translate directly into measurable commercial value.
Personalised video didn't just increase engagement. It changed player behaviour.
Sports-focused users moved beyond one-time interaction into increased activity and higher-value gaming participation, demonstrating the potential of personalised video to drive cross-sell, deepen player value and generate measurable revenue growth.
From passive engagement to active, high-value play - at scale.
Turn player communication into measurable commercial performance
See what personalised, interactive video could deliver across your player journeys.