BoyleSports × Chickpea
Turning the Football End of Season into a personalised player experience that delivered measurable commercial impact.
Turn a key moment in the football calendar into greater player engagement and value.
For its Football End of Season campaign, BoyleSports wanted to create a more relevant and engaging experience for players while driving measurable improvements in activity and commercial performance.
The objective was to move beyond traditional static CRM communications and use personalised video to increase player engagement, betting frequency, deposits and player value, while measuring its impact against traditional communications.
Transform player data into a personalised Football End of Season experience.
Chickpea combined player data with dynamic video technology to create a personalised Football End of Season experience for every player.
Each communication was tailored using customer data and behaviour-driven messaging, creating a more relevant player experience with individualised calls to action designed to encourage the next action.
The campaign incorporated comprehensive tracking and performance analytics, enabling its impact to be measured against traditional static CRM communication. The underlying campaign included personalised communications at scale, behaviour-driven messaging, individualised CTAs and campaign performance analytics.
Personalised. Data-driven. Measurable. Built to scale.
Personalised End of Season video vs traditional static CRM.
The Football End of Season campaign was measured against traditional static communications to establish the incremental impact of personalised video across key engagement, player behaviour and commercial metrics.
Stronger engagement translated into stronger player performance.
Positive uplift across every measured campaign KPI.
Personalised communication that influenced real player behaviour.
The Football End of Season campaign went beyond improving engagement. Players demonstrated increased activity, greater betting frequency, stronger deposit behaviour and higher customer turnover, translating a more personalised player experience into measurable commercial outcomes.
The campaign delivered positive uplift across every measured KPI and demonstrated the potential for personalised video to drive greater value across the player journey.
By transforming player data into a personalised Football End of Season experience, BoyleSports was able to move beyond static CRM communication and create a more relevant interaction with each player.
The result was not simply greater attention.
It was increased player activity, greater betting frequency, stronger deposit behaviour and higher customer turnover.
One key player moment. Measurable impact across the customer journey.
The Football End of Season campaign delivered positive uplift across every measured KPI - from player activity and betting frequency through to deposits, customer turnover and gross win.
More importantly, it demonstrated a scalable and repeatable engagement model that can be applied across future retention, reactivation and promotional campaigns.
The opportunity extends far beyond Football End of Season.
The same personalised, data-driven approach can be applied across key player moments - creating more relevant experiences throughout the customer lifecycle and turning existing player data into measurable engagement and commercial value.
Turn player communication into measurable commercial performance
Transform the player data you already have into personalised experiences designed to drive engagement, action and value at scale.