How Chickpea Works - Chickpea
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How Chickpea works

Turn data into personalised, human video at scale. Chickpea transforms your data, content, and communication workflows into highly personalised, interactive video experiences delivered through AI-powered avatars and pro-clone voice technology.

From your data to a human conversation, in seven steps

01
Connect Your Data
We securely integrate with your existing systems (CRM, data platforms, or APIs) to ingest real-time client data.From simple fields like name and location to complex datasets such as portfolio values, behaviours, or client activity, every data point can power personalisation.
02
Design the Experience
Working with your team, we create structured video journeys tailored to your use case:
Scripted, compliant messaging
Bespoke UI aligned to your brand
Embedded documents (e.g. reports, disclosures)
Interactive elements (e.g. feedback, decisions, CTAs)
Every experience is designed to be clear, engaging, and measurable.
03
Create the Human Layer
Your communication is delivered through a digital avatar - a true-to-life representation of your adviser, presenter, or brand voice.Combined with pro-clone voice technology, each video replicates natural tone, accent, and delivery, ensuring communication feels human, familiar, and trusted.
04
Generate Video at Scale
Using AI and dynamic data, Chickpea automatically generates thousands (or millions) of unique videos, each tailored to the individual:
No manual recording
No production bottlenecks
Fully consistent messaging
05
Deliver Across Channels
Videos can be distributed through the channels that work best for your audience:
Email
In-app (e.g. client portals)
SMS / messaging
CRM-driven journeys
Ensuring maximum reach and engagement.
06
Track, Measure, and Prove
Every interaction is captured in real time:
Video engagement and completion rates
Client responses (e.g. understanding, feedback)
Clicks, downloads, and actions
This provides full auditability, enabling you to demonstrate delivery, engagement, and client understanding.
07
Enable Smarter Follow-Up
With real-time insights, you can identify who engaged, who understood, and who needs support - enabling targeted, meaningful follow-up at scale.
What this means for you
-Deliver human, personalised communication at scale
-Improve engagement, conversion, and retention
-Ensure compliance and auditability
-Reduce operational complexity and manual effort
Chickpea turns communication from a static output into a measurable, scalable growth engine.

The Client Communication Transformation Journey

From a single communication to enterprise-wide client engagement, Chickpea supports every stage of the client communication lifecycle.

Connect, Design, Personalise, Generate, Deliver, Measure, Optimise
01
Connect
Connect Your Existing Technology

Chickpea integrates securely with your existing technology ecosystem, working alongside your current infrastructure rather than replacing it. Whether your data resides within your CRM, wealth management platform, client portal, marketing automation platform or enterprise APIs, Chickpea securely connects to the information required to create personalised client communications.

Every client interaction, portfolio update, communication preference and behavioural insight becomes an opportunity to deliver more relevant, meaningful client experiences.

Typical integrations
CRM PlatformsWealth Management PlatformsPortfolio Management SystemsMarketing Automation PlatformsClient PortalsEnterprise APIsData Warehouses
02
Design
Design the Client Communication Journey

Working alongside your business, Chickpea designs structured communication journeys aligned to your client servicing model, regulatory obligations and commercial objectives. Every communication is designed to be engaging, compliant, measurable and reusable across your organisation.

Typical communication journeys
Client OnboardingConsumer Duty CommunicationsQuarterly Portfolio ReviewsAnnual ReviewsMarket CommentaryFlash Market UpdatesFees & ChargesModel Portfolio Service CommunicationsVulnerability SupportClient Understanding Assessments
Every communication can incorporate
-Consumer Duty aligned messaging
-Fully branded client experiences
-Embedded documentation
-Interactive questions and confirmations
-Personalised calls-to-action
03
Personalise
Personalise Every Client Experience

Every communication is dynamically personalised using enterprise data, ensuring each client receives information relevant to their adviser, portfolio, financial objectives and stage of the client lifecycle.

Communications can include AI-generated presenters, professional voice cloning, dynamic content and interactive experiences that create more engaging, trusted and human client interactions.

Rather than delivering generic communications, every interaction becomes relevant, timely and meaningful.

04
Generate
Generate Personalised Communications at Enterprise Scale

Once approved, Chickpea automatically generates personalised communications for every client using reusable communication templates and dynamic enterprise data. This enables firms to deliver consistent communications across thousands - or even millions - of clients without increasing operational workload.

Enterprise benefits
-No manual recording
-No production bottlenecks
-Consistent adviser messaging
-Enterprise governance
-Reusable communication templates
-Scalable enterprise deployment
05
Deliver
Deliver Through Every Client Channel

Personalised communications are delivered through the channels that best support your client engagement strategy, ensuring every client receives the right communication through the right channel at the right time.

Supported delivery channels
EmailClient PortalsMobile ApplicationsSMSMarketing Automation PlatformsCRM JourneysAdviser PortalsSecure Digital Channels
06
Measure
Measure, Demonstrate and Evidence Outcomes

Every client interaction is captured in real time, providing complete visibility into communication performance, client engagement and Consumer Duty outcomes.

Measure
-Communication delivery
-Client engagement
-Watch-through and completion
-Client understanding
-Interactive responses
-Document downloads
-Calls-to-action
-Consumer Duty evidence
-Positive client outcomes
-Full audit trail

Rather than simply proving communications were delivered, Chickpea enables firms to demonstrate that clients engaged, understood key information and took meaningful action.

07
Optimise
Enable Smarter Adviser Follow-Up

Real-time engagement insights enable advisers and client servicing teams to prioritise follow-up based on client behaviour rather than assumptions.

Identify
-Clients who engaged
-Clients who demonstrated understanding
-Clients requiring additional support
-Clients requiring adviser intervention
-Potential vulnerable clients
-Clients ready for their next review

This creates more meaningful adviser conversations, improves operational efficiency and strengthens client outcomes across the organisation.

What this means for your business

By transforming traditional communications into intelligent, personalised client experiences, Chickpea enables firms to:

-Demonstrate measurable Consumer Duty outcomes
-Improve client understanding through personalised communications
-Increase adviser capacity by automating high-frequency client communications
-Deliver consistent communication standards across the organisation
-Strengthen client engagement throughout the entire wealth management lifecycle
-Reduce operational complexity while maintaining regulatory confidence
-Create measurable evidence of engagement, understanding and positive client outcomes
One platform. Every client communication.

Whether supporting client onboarding, Consumer Duty, portfolio reporting or ongoing servicing, Chickpea provides a single enterprise platform that enables firms to deliver personalised, compliant and measurable communications throughout the entire client lifecycle.

Typical enterprise use cases
Client OnboardingConsumer Duty CommunicationsQuarterly Portfolio ReviewsMarket CommentaryFlash Market UpdatesAnnual ReviewsFees & ChargesModel Portfolio Service CommunicationsVulnerability SupportAdviser CommunicationsClient Understanding

The Outcome

Every communication creates a measurable opportunity to strengthen client relationships, improve understanding and support better financial decisions.

With Chickpea, firms move beyond simply delivering communications to creating a scalable client communication framework that improves engagement, evidences Consumer Duty outcomes, increases adviser capacity and delivers consistent, personalised experiences across the entire client lifecycle.

Transform Enterprise Communications

Transform enterprise communications into a measurable, scalable growth engine that increases engagement, proves understanding and delivers measurable commercial outcomes.

Book a Discovery Session View Live Client Experiences

Communication delivered. Understanding is proven. Outcomes measured.