Wealth Platform Case Study - Chickpea
← Case studies
Financial services · Quarterly reporting

Leading UK Wealth Management Platform × Chickpea

Transforming quarterly reporting into a personalised, interactive and measurable client experience.

Personalised adviser video
28.6×
uplift in report downloads
88%
confirmed client understanding
96%
video watch rate
The opportunity

Turn mandatory financial reporting into a client experience that drives understanding and action.

A leading UK wealth management platform wanted to transform the way clients received and engaged with their quarterly investment reports.

Traditionally delivered as lengthy PDFs, these important communications could be overlooked or difficult for clients to fully understand, while providing limited visibility into whether clients had engaged with or understood the information being provided.

Simplify complex financial information
Increase client engagement and understanding
Provide measurable evidence of client interaction
Improve compliance and auditability
Drive action on important reporting communications
Adviser-led personalised video on a phone
The solution

Turn complex financial information into a personalised, adviser-led experience.

Chickpea transformed the traditional Quarterly End Report into a fully personalised, interactive video experience. Each client received a dynamic video delivered through a digital avatar of their financial adviser, paired with pro-clone voice technology reflecting the adviser’s natural tone and accent.

The adviser guided each client through their individual investment position.

By combining personalised client data with the familiar presence of their adviser, complex financial information was transformed into a clearer, more engaging and accessible client experience.

Portfolio value and performance
Market commentary and context
Individual risk profile
Key quarterly highlights

Personalised. Adviser-led. Interactive. Measurable. Built to scale.

The experience

Extend the adviser relationship beyond the meeting.

The experience went beyond simply presenting information.

Interactive prompts asked clients to confirm whether they understood their investment position, with personalised response journeys adapting according to their answers.

Clients could then securely access and download their full quarterly report directly from the experience.

This enabled the wealth management platform to maintain a human, adviser-led experience at scale, while capturing real-time insight into:

Client engagement
Client understanding
Client actions
Clients requiring additional support
The client journey

From communication to understanding, action and evidence.

01
Personalised communication
The client receives a personalised email featuring an animated video preview designed to increase engagement.
02
Branded experience
The client enters a fully branded, personalised video environment.
03
Personalised & interactive video
Their adviser avatar guides them through their investment position, with interactive questions capturing engagement and understanding.
04
Client action
The client can securely access and download their quarterly report directly from the experience.
The impact

From static reporting to measurable client engagement.

Client engagement
96%
video watch rate
88%
interaction rate
Client action
43%
CTA conversion rate for report downloads
25×
increase in CTA engagement vs traditional communication
28.6×
uplift in report downloads vs email baseline
Client understanding
88%
confirmed understanding of their investment position
31%
provided feedback
100%
positive sentiment with constructive insights
Client confirming understanding in an interactive video on her phone
Consumer Duty & evidence

Move beyond communication. Evidence that your clients understand.

The interactive experience enabled clients to actively confirm whether they understood their investment position, creating measurable evidence rather than relying solely on communication delivery.

For the wealth management platform, this created real-time visibility into client engagement, understanding and follow-up requirements, providing advisers with actionable insight into where additional support may be required.

This transformed quarterly reporting from a communication that was simply sent into an experience that could be measured, evidenced and acted upon.

The business impact

Better client outcomes. Greater adviser insight. Measurable evidence.

Client understanding & Consumer Duty
Measurable evidence of client understanding through interactive engagement
Auditable engagement data around important client communication
Greater visibility into how clients interacted with their investment information
Adviser relationship
Maintained the familiar presence of the client’s adviser
Extended the adviser relationship beyond traditional meetings
Delivered adviser-led communication consistently at scale
Data-driven follow-up
Real-time insight into client engagement and understanding
Identified clients who may require further support
Enabled follow-up with greater context, relevance and precision
The key insight
Client communication becomes more valuable when understanding can be measured.

Traditional reporting can tell a firm that information was sent. Personalised, interactive communication can show whether a client engaged, understood and acted.

That creates a fundamentally different client communication model - one that combines the trusted adviser relationship with measurable data supporting better client outcomes and more informed follow-up.

The result

From static PDF to personalised, measurable client experience.

The Quarterly End Report was transformed from a traditionally static communication into a human, interactive and auditable digital experience.

The underlying campaign demonstrated how personalised video, adviser avatars and interactive engagement could transform mandatory reporting while retaining the trusted adviser presence.

For the Leading UK Wealth Management Platform, this meant:
Greater client engagement
Measurable client understanding
Significantly increased report downloads
Real-time insight into client behaviour
More targeted adviser follow-up
A scalable, adviser-led client experience
From one report to the client lifecycle

The opportunity extends far beyond quarterly reporting.

The same personalised, interactive and measurable approach can be applied across key moments throughout the wealth management client journey - extending the adviser relationship while creating greater visibility into client engagement and understanding.

Client onboardingDisclosureVulnerabilityQuarterly wealth reportsAnnual review preparationFees & chargesEnd-of-tax-yearOngoing client servicing
The Chickpea effect
Client data
Personalised communication
Engagement
Understanding
Evidence
Action

Turn client communication into measurable client understanding

Deliver personalised, adviser-led experiences at scale - with the data to evidence engagement, understanding and action.

Move beyond simply delivering communication. Create measurable client experiences that strengthen the adviser relationship, support better client outcomes and enable more informed follow-up.

Book a discovery call